Price Management
In practice it is frequently not easy to accomplish internally set pricing targets on the market. Of course, there are always external reasons a company cannot influence in this respect. But many important parameters influencing price achievement can be set internally.
The following list gives an overview about the most important price management issues I can offer advice and support for:
| Challenge / Task | Questions / Measures to be clarified |
|---|---|
| Price Strategy | Analysis of market and competitors What is achievable short-/ mid-term? |
| Price Systems | Analysis and optimization – Considering customer value but flexible? |
| Price Realization | Set clear internal price limits Intensive preparation of important negotiations Create argumentation aids for staff |
| Efficient Price Controlling | Set up specific analysis Create transparency, illustrate the need for action, point out and realize quick wins |
| Price Setting New Product Launches | Set starting price as optimal as possible |
If one or more of these topics are of interest to you, I am looking forward to your call or contact.