Workshop for market-oriented new product development


Having innovative products in your portfolio and being one step ahead of the competition opens up great sales and profit opportunities.

Many companies have recognized this and are making correspondingly high budgets available for research and development. Nevertheless, various studies estimate the proportion of market launches of new products that fall short of expectations at up to 80%.

Why is that and, above all, how can it be improved? In this workshop, the participants will receive answers to this question as well as suggestions and templates on how you can significantly increase your success rate.

Duration:                                           1 day

Number of participants:                2 – 10

Target group:                                    Executives and junior executives from R&D and sales, product managers

Location:                                            In-house workshop

Fee:                                                      Depending on the number of participants and the agreed scope

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