NEGOTIATION TRAINING B2B
Why a negotiation training?
Our inherent characteristics determine negotiation results only to a small degree. Even scientific studies aiming at proving the opposite could ultimately detect no or only very small correlations. This means: Anybody can significantly improve their negotiation results through negotiation training and targeted exercises. It is worth taking advantage of this opportunity! No other training will deliver a quicker and more measurable ROI
Why are price negotiations extremely important?
Price negotiations are by far the most important and difficult negotiations. No other negotiation has such a massive impact on future business results on both the seller and the buyer side. Therefore, they are the focus of my negotiation training.
What is the special difficulty of price negotiations in the B2B segment?
In price negotiations, there is a permanent danger of destroying the partnership between customer and supplier. Especially in B2B markets on major target is normally to establish long term relationships. Therefore, price negotiations, especially in B2B sales are regularly seen as a burden on customer relationships and are therefore mostly not enthusiastically welcomed by sales teams. A proper training empowers them to lower the dangers and to reach better results
What distinguishes me as a coach?
More than 20 years’ experience in B2B sales. Negotiation experience at different levels with diverse target groups in different sales channels. For many years, I was responsible for the optimization of sales processes and sales results in the management of a group worldwide. During this time I became involved in professional negotiation trainings and personally experienced their effectiveness.